66 North Reykjavik Pants
66 North uses recycled, upcycled, biodegradable, or organic natural fibers. However, function, necessity, and longevity come first. 66 North would rather make a garment that lasts for a decade rather than one which is slightly more “sustainable” in the short term but has material which will break down and lead to waste after two or three years. 66 North have been a carbon offset business since 2019.
Production of polyester, especially recycled polyester, require less water to produce than many other fibers. Polyester can be recycled endlessly in a circular recycling system without lowering the quality. By offering both recycled and recyclable products, they have come close to the goal of offering maximum experiences with minimal environmental impact. Since polyester is a synthetic petroleum-based fiber 66 North aim to increase the current use of recycled polyester, mostly coming from PET bottles and recycled ocean plastics, both in fabrics and insulations.