News The Scandinavian Approach

Who are Japanese brand Snow Peak?

While Japan and Scandinavia may sit at different ends of the map both cultures’ have an innate appreciation for considered design. Whether it is the Japanese principle of Kanso or the Swedish concept of Hygge – there is a shared appreciation for simple, beautiful, and functional design. Nowhere is this link clearer than the products of Snow Peak who have gained a global cult following since their inception in 1958.