{"title":"Purple Mountain Observatory","description":"\u003cp\u003eDiscover the spirit of exploration with\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ePurple Mountain Observatory Clothing\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eNow in its third year at the forefront of performance and exploration, Purple Mountain Observatory continues to push the boundaries of technical design and narrative-driven style with its Spring Summer 2025 collection,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eFamiliar Tourist\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFamiliar Tourist\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eis an ode to the uncharted—a tribute to vast, untamed landscapes and the modern explorer’s quest for the unknown. This collection is more than clothing; it’s a statement of intent, blending heritage with innovation. From its debut in Paris to its high-impact collaboration with Orienteer Mapazine,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ePurple Mountain Observatory 2025\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ereaffirms its role as a trailblazer in redefining outdoor aesthetics and performance.\u003c\/p\u003e\n\u003cp\u003eAt the heart of this collection lies a dedication to innovation. The brand continues to redefine the meaning of \"outdoors\" with their modern take on outdoor staples such as Jackets, T-Shirts, and Shorts.\u003c\/p\u003e\n\u003cp\u003eEmbrace a fresh perspective on the outdoors with\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ePurple Mountain Observatory\u003c\/strong\u003e—where technical excellence meets storytelling. Explore the Spring Summer 2025 collection and experience a new standard in outdoor apparel that champions both functionality and design, setting you up for every adventure ahead.\u003c\/p\u003e","products":[{"product_id":"purple-mountain-observatory-boulders-short-sleeve-t-shirt","title":"Purple Mountain Observatory Boulders Short Sleeve T-Shirt","description":"\u003cp\u003eThe Purple Mountain Observatory Boulders SS Tee is designed for outdoor enthusiasts who demand both performance and style. This short sleeve tee is made from a soft, high-quality cotton designed to keep you comfortable during intense activities.\u003c\/p\u003e\n\u003cp\u003eWith a relaxed fit and raglan sleeves, the Boulders SS Tee offers a full range of motion, making it ideal for climbing, hiking, or any outdoor pursuit. The tee features customary PMO branding to the chest alongside their iconic boulders print on the back.\u003c\/p\u003e\n\u003cp\u003eWhether you're scaling a boulder, hiking a trail, or just enjoying a day outside, the Purple Mountain Observatory Boulders SS Tee is the perfect choice. 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Constructed with a lightweight, abrasion-resistant nylon blend, these shorts are built to withstand the rigors of the trail. The fabric wicks moisture and dries rapidly, ensuring all-day comfort.\u003c\/p\u003e\n\u003cp\u003eThe loose fit provides unrestricted mobility for scrambling over boulders or stretching for a hold. The adjustable waistband offers a secure, customized fit and features a built in belt for the perfect fit. Ample storage options include two hand pockets, and a zippered rear pocket to keep your essentials organized and accessible.\u003c\/p\u003e\n\u003cp\u003eThe concrete camo print gives you a tactical edge, blending into rocky environments and showcases PMO's modern take on classic outdoor options. \u003c\/p\u003e\n\u003cp\u003eWhether you're setting out on a day hike, multi-pitch climb, or canyon expedition, the Purple Mountain Observatory Trek Short is the perfect upgrade for your outdoor wardrobe. \u003c\/p\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"Medium","offer_id":55997365879119,"sku":"PMO_000054","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":55997365911887,"sku":"PMO_000055","price":79.95,"currency_code":"GBP","in_stock":false},{"title":"XLarge","offer_id":55997365944655,"sku":"PMO_000056","price":79.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0953\/7624\/5071\/files\/pmo_trek_shorts_concrete_camo_aa31ac14-92f9-4c4a-9d7a-e06a8be8bd3d.jpg?v=1761133346"},{"product_id":"purple-mountain-observatory-climate-overshirt-jacket","title":"Purple Mountain Observatory Climate Overshirt Jacket","description":"\u003cp\u003eIntroducing the Climate Overshirt from Purple Mountain Observatory - a groundbreaking layer that seamlessly merges technical innovation with urban utility. Meticulously crafted from premium nylon fabric, this overshirt offers exceptional breathability and comfort across a wide range of conditions.\u003c\/p\u003e\n\u003cp\u003eWith a focus on weather protection, the Climate Overshirt features a durable YKK® VislonTM front zip and ultrasonic welded internal taped seams, ensuring reliable water resistance when you need it most. The sleek, structured design is enhanced by blocked panel detailing, creating a modern aesthetic that looks equally at home in the city or on the trail.\u003c\/p\u003e\n\u003cp\u003eTwo spacious bellow chest pockets provide ample storage for your essentials, while the functional elastic cuffs and adjustable hem allow you to fine-tune the fit and seal out the elements. The Climate Overshirt's versatile design makes it the perfect layering piece, effortlessly integrating with the rest of your outdoor wardrobe.\u003c\/p\u003e\n\u003cp\u003eWhether you're commuting through the urban jungle, setting out on a weekend hike, or embarking on a global adventure, the Climate Overshirt is ready to handle it all. Experience the perfect balance of performance and style with this indispensable layer from Purple Mountain Observatory.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium breathable nylon fabric for all-day comfort\u003c\/li\u003e\n\u003cli\u003eYKK® VislonTM front zip for durability and weather protection\u003c\/li\u003e\n\u003cli\u003eUltrasonic welded internal taped seams for enhanced water resistance\u003c\/li\u003e\n\u003cli\u003eBlocked panel detailing for a structured, modern look\u003c\/li\u003e\n\u003cli\u003eTwo bellow chest pockets for convenient storage\u003c\/li\u003e\n\u003cli\u003eElastic cuffs and adjustable hem for a customizable fit\u003c\/li\u003e\n\u003cli\u003eVersatile design that transitions seamlessly between environments\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"Small \/ Black","offer_id":55997366698319,"sku":"PMO_000018","price":89.95,"currency_code":"GBP","in_stock":true},{"title":"Medium \/ Black","offer_id":55997366731087,"sku":"PMO_000019","price":89.95,"currency_code":"GBP","in_stock":false},{"title":"Large \/ Black","offer_id":55997366763855,"sku":"PMO_000020","price":179.95,"currency_code":"GBP","in_stock":false},{"title":"XLarge \/ Black","offer_id":55997366796623,"sku":"PMO_000021","price":179.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0953\/7624\/5071\/files\/pmo_climate_overshirt_black_1_3_b7331915-b530-4187-94b6-d0b5faf54f3f.jpg?v=1760222868"},{"product_id":"purple-mountain-observatory-terrain-pants","title":"Purple Mountain Observatory Terrain Pants","description":"\u003cp\u003eThe Purple Mountain Observatory Terrain Pants are engineered to be your go-to choice for demanding outdoor pursuits. Constructed from a blend of Cotton-Nylon and Stretch Ripstop, these trousers strike the ideal balance between durability and comfort. The Stretch Ripstop is strategically placed at the front and seat, providing enhanced ease of movement, while the Cotton-Nylon blend offers breathability and comfort for extended wear. The articulated fit to the pant, complimenting by darting at the knees, ensures unrestricted movement, with a more structured silhouette.\u003c\/p\u003e\n\u003cp\u003eFunctional features include a SunGrip® snap closure at the centre front, metal hardware buckle at the waist, and YKK® magnetic zip pulls for effortless use. Additional details, such as side entry pockets, hem adjusters, and a no-side-seam construction, enhance both practicality and comfort. 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Whether you're looking for a breathable style for warm-weather excursion or simply looking for a comfortable and stylish top for everyday wear, the Purple Mountain Observatory Waffle LS is an excellent choice. \u003c\/p\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"Small \/ Sand","offer_id":56040242708815,"sku":"PMO_000030","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Medium \/ Sand","offer_id":56040242741583,"sku":"PMO_000031","price":44.95,"currency_code":"GBP","in_stock":false},{"title":"Large \/ Sand","offer_id":56040242774351,"sku":"PMO_000032","price":44.95,"currency_code":"GBP","in_stock":false},{"title":"XLarge \/ Sand","offer_id":56040242807119,"sku":"PMO_000033","price":79.95,"currency_code":"GBP","in_stock":false},{"title":"Small \/ Black","offer_id":56040242839887,"sku":"PMO_000026","price":79.95,"currency_code":"GBP","in_stock":false},{"title":"Medium \/ Black","offer_id":56040242872655,"sku":"PMO_000027","price":79.95,"currency_code":"GBP","in_stock":false},{"title":"Large \/ Black","offer_id":56040242905423,"sku":"PMO_000028","price":44.95,"currency_code":"GBP","in_stock":false},{"title":"XLarge \/ Black","offer_id":56040242938191,"sku":"PMO_000029","price":44.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0953\/7624\/5071\/files\/pmo_waffle_long_sleeve_sand_1__3_7835e0b2-e28d-4657-9586-a5617f568fa3.jpg?v=1760224864"},{"product_id":"purple-mountain-observatory-soft-shell-advanced-panel-funnel-jacket","title":"Purple Mountain Observatory Soft Shell Panel Funnel Jacket","description":"\u003cp\u003eThe Purple Mountain Observatory Advanced Soft Shell is the ultimate jacket for outdoor enthusiasts who demand high performance and versatility. 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