66 North

Founded in 1926 the brand was started with one single goal – to make protective clothing for the Icelandic fisherman who spent their days braving the harsh elements of the North Atlantic. The brand have now been keeping Iceland warm for over 90 years and have a collection which is no longer targeted solely at the rugged outdoor fisherman of Iceland. A range which started as Fisherman’s overalls has grown to become a fashion powerhouse with runway shows and collaborations with the likes GANNI under their belt. In 2023 the brand sponsor numerous outdoor athletes, ultra marathons, music festivals and influencers and has become something of a cultural icon.

In 2022 66°North expanded outwith their Scandinavian stronghold, opening their first store in London and returning to Nordic Outdoor with a range of Outdoor kit capable of withstanding whatever Mother Nature may throw at you. Due to the requirements of Icelandic weather the brand has employed the use of some of the world’s best fabrics including PrimaLoft, Polartec and Gore-Tex to create pieces which will perform no matter the environment.

66°North has been carbon neutral since 2019 and believes through a holistic approach to minimize harm, design sustainable garments, and make to a positive impact on our world. The Brand is B-Corp certified which means that this business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials. With a design philosophy that garments should be functional, made to last and useful across a wide range of activities. 66°North believe their products are 'Made for Life'.