Fjällräven

Fjällräven have been committed to supplying quality outdoor wear to the public since 1960. From their iconic Kånken backpack to their legendary G1000 fabric - everything they make is of...

Read more
Fjällräven Mens Clothing Fjällräven Womens Clothing Fjällräven Hats & Caps Fjällräven Accessories Fjallraven Bags & Backpacks Fjallraven Sale
Choosing the right Fjällräven gear

Fjällräven’s range is split into clear product families, each suited to a different kind of use. High Coast and Övik are great for everyday wear and travel, with a simple, versatile style that still works well outdoors.

Abisko is aimed at lighter trekking and warmer conditions, where comfort and packability matter. Keb is more technical, designed for active days on the hill where freedom of movement and durability both count.

Greenland sits in the middle, with classic outdoor styling and hard-wearing pieces that suit day-to-day use as well as weekend adventures. For packs and bags, Kånken is the everyday icon, while Fjällräven’s larger backpacks and travel ranges are better suited to longer days out and carrying more kit.

FAQs

Get to know the brand as we answer some of your common questions.

Is Fjällräven Swedish or Norwegian?

Fjällräven is a Swedish brand. It was founded in Sweden and the name is Swedish.

What does the word Fjällräven mean?

“Fjällräven” translates to “Arctic fox”.

How do you pronounce Fjällräven?

A common English-friendly pronunciation is “fyell-ra-ven”. Many people also say “fyall-ra-ven” when searching without the umlaut.

Why is Fjällräven sometimes considered expensive?

Fjällräven products are usually priced according to their durable materials, long-term wear and repairability. You're often paying for fabric quality, build quality and design that's meant to last.

Are Fjällräven products made in Sweden?

Some design and development is based in Sweden, but like many global brands, manufacturing can take place in different countries depending on the product. The product page label details the country of origin where available. Wherever they're made though, they carry the same superb build quality and unmistakable Scandinavian style.

How do I clean Fjällräven gear?

Care depends on the fabric.

For packs, gentle spot cleaning with lukewarm water and mild soap is usually best. For clothing, follow the care label.

If your garment uses G-1000, bear in mind that the wax finish can reduce over repeated washes. You can reapply Fjällräven Greenland Wax after washing to restore wind resistance and add protection in light rain.

What is G-1000?

G-1000 is Fjällräven’s hard-wearing fabric used across many jackets, trousers and packs. It is designed to be breathable and durable, with weather resistance you can adjust by applying Greenland Wax. Adding more wax increases wind resistance and helps in light rain, while using less wax improves breathability.