Amundsen Sports

Roald Amundsen committed to his expedition to the south pole in 1911 wanted to learn as much as he could before setting off he looked at cutting-edge technology and even spent time with Inuit’s in order to understand how they dealt with the cold environment in order to survive.

Jørgen Amundsen, a relative of the great explorer, teamed up with a childhood friend to take the thought process of his ancestor and apply it to modern day clothing. He felt as though the outdoor industry had lost its connection with the core principles in outdoor clothing design and functionality. Amundsen creates durable, functional and timeless clothes such as the Peak Anorak and the Heros wool fleece which can withstand not only the extreme cold but look good while doing it. Amundsen believes in making their clothing items as versatile as possible they ask the question, why buy several of the same clothing item for specific scenarios, rather than one that can do it all?