Fjallraven

Started by Åke Nordin on the Sweden high coast 10 years prior to creating Fjallraven he created a wooden-framed backpack which began his interest in creating clothing and gear. Åke believed that for everything there must be a practical way. This view the company still holds today in their products. Fjallraven is at the forefront of innovation within the field creating technologies such as G-1000, their hardwearing breathable material which is highly thought of by the novice outdoorsmen to experts alike. Fjallraven put a strong emphasis on sustainability like most brands at Nordic Outdoor. Their Arctic Fox initiative awards multiple non-profit environmental charities with grants each year. They take great responsibility in ensuring animal rights an example being the arctic fox, which the company’s name translates to in English which they help through their ‘Save the arctic Fox Project’ which they collaborate on with Stockholm university. We have a fantastic selection of Mens and Womens ranges to choose from.