Privacy policy

Privacy Policy

Last updated: [16 April 2026]

1. Who we are

This website and online store are operated by Nordic Outdoor Ltd, trading as Nordic Outdoor (“Nordic Outdoor”, “we”, “us”, or “our”).

Our contact details are:

Nordic Outdoor
225 Granton Road, Edinburgh, SCT, EH5 1HD, GB
Email: info@nordicoutdoor.co.uk
Telephone: 0131 552 3000

For the purposes of applicable data protection law, we are the data controller of the personal information described in this Privacy Policy.

This Privacy Policy explains how we collect, use, share, and protect your personal information when you:

  • visit or use our website;
  • create an account;
  • place an order;
  • subscribe to our email or SMS marketing;
  • contact us;
  • submit a review; or
  • otherwise interact with Nordic Outdoor.

If you have any questions about this Privacy Policy or how we use your personal information, please contact us using the details above.

2. Personal information we collect

Depending on how you interact with us, we may collect and use the following categories of personal information:

2.1 Information you provide directly

This may include:

  • your name;
  • billing address;
  • shipping address;
  • email address;
  • telephone number;
  • account login details;
  • order details;
  • returns and exchange information;
  • customer service messages;
  • product review content;
  • marketing preferences; and
  • any other information you choose to provide to us.

2.2 Payment and transaction information

When you make a purchase, we collect or receive information needed to process your order, such as:

  • transaction details;
  • payment method details;
  • payment confirmation;
  • order value;
  • items purchased; and
  • refund, return, or exchange information.

We do not store full payment card details ourselves. Payments are processed by our payment and checkout providers.

2.3 Information collected automatically

When you visit or use our website, we and certain third parties may automatically collect information such as:

  • IP address;
  • browser type;
  • device type;
  • operating system;
  • pages viewed;
  • products viewed;
  • referring website or source;
  • time spent on pages;
  • actions taken on the website;
  • approximate location based on IP address;
  • cookie identifiers and similar identifiers; and
  • purchase and browsing events.

2.4 Information from third parties

We may receive personal information from third parties including:

  • Shopify, which hosts and powers our ecommerce store;
  • payment and fraud-prevention providers;
  • delivery and logistics partners;
  • review and customer engagement providers;
  • analytics and advertising providers;
  • email marketing providers such as Klaviyo;
  • SMS marketing providers such as Attentive, where you have opted in; and
  • social media and advertising platforms where you interact with our ads or content.

3. How we collect personal information

We collect personal information:

  • directly from you, for example when you place an order, subscribe, fill in a form, contact us, or create an account;
  • automatically through cookies and similar technologies when you browse or interact with the website;
  • from our service providers and technology partners who help us operate the website and fulfil orders; and
  • from advertising and social media platforms, where permitted and where relevant to your interaction with our business.

4. How we use your personal information

We use personal information for the following purposes.

4.1 To provide our products and services

We use your information to:

  • process and fulfil orders;
  • take payment;
  • arrange delivery;
  • handle returns, exchanges, and refunds;
  • create and manage customer accounts;
  • provide customer service; and
  • send service messages about your account or orders.

4.2 To operate and improve our website and business

We use your information to:

  • administer and operate the website;
  • understand how customers use our website;
  • improve website performance, navigation, and user experience;
  • improve our product offering and merchandising;
  • troubleshoot issues and maintain site security; and
  • develop and improve our business generally.

4.3 To communicate with you

We use your information to:

  • answer enquiries;
  • respond to customer service requests;
  • notify you about your orders;
  • send review requests, where applicable; and
  • manage ongoing communications with you.

4.4 For marketing

We may use your information to send marketing communications about our products, services, launches, offers, events, and related content.

This may include:

  • email marketing;
  • SMS marketing;
  • postal marketing; and
  • personalised website or advertising experiences.

Where required by law, we will only send you electronic marketing communications where we have the appropriate consent or are otherwise permitted to do so.

4.5 For advertising and measurement

Where permitted and, where required, based on your consent, we may use personal information to:

  • measure the performance of our advertising;
  • understand whether a purchase followed an advert or campaign;
  • show you more relevant advertising;
  • limit showing ads to existing customers;
  • build or use customer audiences; and
  • improve the effectiveness of our marketing spend.

4.6 For fraud prevention, security, and legal compliance

We may use personal information to:

  • verify transactions;
  • detect and prevent fraud or misuse;
  • protect our website, systems, staff, and customers;
  • keep records for tax, accounting, and audit purposes; and
  • comply with legal and regulatory obligations.

5. Our lawful bases for processing

Where UK GDPR or equivalent law applies, we use personal information on one or more of the following lawful bases:

5.1 Contract

We process personal information where necessary to perform our contract with you, including taking payment, fulfilling orders, arranging delivery, and managing returns or exchanges.

5.2 Legitimate interests

We process personal information where necessary for our legitimate interests, including:

  • operating and improving our website and business;
  • customer service;
  • fraud prevention and website security;
  • internal administration;
  • limited analytics and reporting; and
  • defending or pursuing legal claims.

Where we rely on legitimate interests, we consider and balance any potential impact on your rights.

5.3 Consent

We rely on consent where required, including for:

  • certain email and SMS marketing;
  • non-essential cookies and similar technologies;
  • certain advertising, audience matching, and remarketing activities; and
  • other processing where consent is the appropriate legal basis.

Where we rely on consent, you can withdraw it at any time.

5.4 Legal obligation

We may process personal information where necessary to comply with legal obligations, such as accounting, tax, consumer, and regulatory requirements.

6. Email and SMS marketing

If you sign up to receive marketing from us, we may send you promotional messages by email and, where you have specifically opted in, by SMS.

6.1 Email marketing

If you subscribe to our emails, we may use your contact details, order history, and engagement information to send you marketing emails and tailor those emails to your interests.

We may use providers such as Klaviyo to help us manage and send email campaigns, analyse campaign performance, and manage subscriber preferences.

6.2 SMS marketing

If you specifically opt in to receive SMS marketing from us, we may use your phone number and related subscription, order, and engagement information to send SMS messages and manage your preferences.

We may use Attentive to manage SMS subscriptions, send SMS campaigns on our behalf, measure performance, and maintain suppression and unsubscribe records.

Opting in to SMS marketing does not automatically mean you have consented to email marketing, cookie-based advertising, or audience sharing with advertising platforms.

You can unsubscribe from email or SMS marketing at any time using the unsubscribe instructions in the message, by updating your preferences, or by contacting us.

7. Advertising, analytics, and audience matching

Where enabled on our store and permitted by law, we use analytics and advertising technologies to understand website activity, measure campaign performance, and improve the relevance of our advertising.

7.1 Google

Where enabled and where you have given the appropriate consent, we may use Google services such as Google Ads, Google Analytics, enhanced conversions, remarketing, and customer list or audience tools.

This may involve the use of browsing and event data collected through cookies and similar technologies. It may also involve sharing limited first-party customer information with Google, such as email address, phone number, name, address, or order information, including in hashed form where applicable, in order to:

  • measure conversions;
  • improve attribution;
  • optimise advertising performance;
  • build or use customer audiences;
  • show more relevant ads; and
  • suppress ads to existing customers.

7.2 Meta

Where enabled and where you have given the appropriate consent, we may use Meta advertising and measurement tools, such as the Meta pixel, Conversions API, remarketing, and related audience features for Facebook and Instagram.

Depending on our settings and the tools used, this may involve the use of browsing behaviour, event data, and limited customer information to measure ad performance, improve targeting, build or use customer audiences, and suppress ads to existing customers.

7.3 Consent and control

Where required by law, we only use non-essential advertising and analytics technologies after you have given your consent through our cookie or privacy settings.

You can update or withdraw your choices at any time through our cookie/privacy settings.

8. Cookies and similar technologies

We use cookies and similar technologies, including pixels, tags, local storage, and similar tools, to operate our website and understand how it is used.

These technologies may be used for:

  • essential website functions;
  • remembering your preferences;
  • website security;
  • analytics and reporting;
  • customer engagement;
  • review functionality; and
  • advertising and campaign measurement.

Some cookies and similar technologies are set by us. Others are set by third parties that provide services to us.

These may include, where applicable:

  • Shopify / Shop Pay
  • Klaviyo
  • Attentive
  • Lipscore
  • Google
  • Meta
  • other carefully selected technology providers that support our website and marketing operations

You can manage your preferences through our cookie banner or privacy settings tool. Disabling some cookies may affect how certain parts of the website function.

For more detail, please see our Cookie Policy / Cookie Settings.

9. How we share personal information

We do not sell your personal information for money. We share personal information only where necessary for the purposes described in this Privacy Policy.

We may share personal information with:

9.1 Ecommerce, checkout, and website providers

Including Shopify and Shop Pay, which host and support our store, checkout, customer privacy controls, and related ecommerce services.

9.2 Payment, fraud, and security providers

Including payment processors, fraud screening providers, and website security providers.

9.3 Delivery and fulfilment partners

Including couriers, warehouse, fulfilment, and logistics providers, where needed to deliver orders or process returns.

9.4 Marketing, review, and communication providers

Including:

  • Klaviyo for email marketing and customer engagement;
  • Attentive for SMS marketing, where you have opted in;
  • Lipscore for review-related functionality; and
  • other communication or review providers we use from time to time.

9.5 Analytics and advertising providers

Including, where enabled and where permitted by law:

  • Google
  • Meta
  • other advertising, analytics, and measurement partners

These providers may collect information directly from your browser or device through cookies and similar technologies, or receive personal information from us where necessary to provide their services.

9.6 Professional advisers and legal recipients

Including lawyers, accountants, auditors, insurers, regulators, law enforcement agencies, courts, and government authorities where required or permitted by law.

9.7 Business transfers

We may share personal information in connection with a merger, sale, restructure, financing, acquisition, or transfer of all or part of our business, subject to appropriate confidentiality and legal safeguards.

10. Shopify

Our store is hosted by Shopify, which provides the ecommerce platform we use to sell our products and services.

Shopify processes personal information to provide hosting, checkout, payment, privacy, fraud prevention, analytics, and related services. Depending on how our store is configured, Shopify may also process certain information for additional platform features in accordance with Shopify’s own privacy information.

You can find more information about how Shopify handles personal information in Shopify’s own privacy materials.

11. International transfers

Some of our service providers may process personal information outside the UK or European Economic Area.

Where we transfer personal information internationally, we take steps to ensure that appropriate safeguards are in place, such as:

  • adequacy regulations;
  • standard contractual clauses; or
  • other lawful transfer mechanisms recognised under applicable law.

12. How long we keep personal information

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • provide products and services;
  • maintain business and tax records;
  • resolve disputes;
  • enforce agreements;
  • manage returns and warranties;
  • maintain suppression and consent records; and
  • comply with legal obligations.

Retention periods may vary depending on the type of information and the reason we hold it.

13. Security

We use reasonable technical and organisational measures to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access.

However, no system is completely secure, and we cannot guarantee the absolute security of information transmitted over the internet.

14. Your rights

Depending on where you live and the law that applies, you may have rights in relation to your personal information.

If you are in the UK or EEA, these may include the right to:

  • request access to your personal information;
  • request correction of inaccurate personal information;
  • request erasure of your personal information;
  • request restriction of processing;
  • object to certain processing, including direct marketing;
  • withdraw consent where we rely on consent;
  • request portability of certain personal information; and
  • complain to a supervisory authority.

You can also ask us to stop using your information for direct marketing at any time.

To exercise your rights, please contact us using the contact details above. We may ask you for information to verify your identity before responding.

If you are in the UK and are unhappy with how we handle your personal information, you have the right to complain to the Information Commissioner’s Office (ICO).

15. Third-party websites and services

Our website may contain links to third-party websites, social media pages, or services. We are not responsible for the privacy practices of those third parties, and we encourage you to read their privacy policies before providing them with personal information.

16. Children

Our website and services are not intended for children, and we do not knowingly collect personal information from children.

If you believe a child has provided personal information to us, please contact us and we will investigate.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, services, legal requirements, or privacy practices.

When we update it, we will post the revised version on this page and update the “Last updated” date above.

18. Contact us

If you have questions about this Privacy Policy or would like to exercise your rights, please contact:

Nordic Outdoor Ltd
225 Granton Road, Edinburgh, SCT, EH5 1HD, GB
Email: info@nordicoutdoor.co.uk
Telephone: 0131 552 3000