Houdini Womens Daybreak Jacket
Houdini know that circular principles as well as the drive to radically enhance product performance and sustainability often result in innovation projects. These include development of entirely new fabrics and technologies or improvements of existing qualities, fibre compositions, treatments and production methods. From the 2023 season Houdini have announced that 100% of all the fabrics they use are recycled, recyclable, renewable, biodegradable or Bluesign certified. Houdini's goal is that by 2030, they will take no raw material to our products from the earth's crust.
This garment is made with Poyester fabric.
The Polyester source is either recycled clothes or other sources like PET bottles. Houdini mainly use recycled polyester, which has many benefits. It reduces both CO2 emissions and water use compared to virgin polyester. How much depends on the type of recycling. One of Houdini's suppliers show 32% less CO2 emissions and 94% less water use for mechanically recycled polyester. Besides the production impact, the major shift is using "waste" as raw material instead of crude oil.