Didriksons

Since Julius and Hanna Didrikson first starter producing workwear for Fishermen in 1913 the Didriksons brand has grown to become one of the most recognisable Scandinavian clothing labels around. Built with a motto “rather than challenge the elements, we adapt to them” the Didriksons brand is now considered the Swedish Outerwear specialists thanks to their range of waterproof jackets which are ideal for adventures in the city or the wild.

Despite the Didriksons brand being over 100 years old they have stayed true to their original concept, to product functional garments that keep you dry whatever the weather. As a brand who love water and being in nature the innovations they are working on today are specifically focused on reducing their impact on the environment as much as possible. The Swedish brand says no to toxic substances, uses water reducing dyeing techniques and looks to use as little energy and transportation in their production activities.

The range of Didriksons Womens Jackets have become one of the most popular waterproof brands in the UK and looks set to cement their position as THE Swedish jacket brand thanks to being one of the first outdoor brands to design their garments specifically to a womens fit, saying goodbye to the outdated notion of “shrink it and pink it” which was so pervasive in the industry. Along with this the brand have a wide range of Mens Jackets which are ideal for the modern outdoor lover who needs a jacket which can stand up to the daily commute and a weekend in the hills.

For 2024 the Didriksons range has expanded with some new Womens Fleece offerings, a host of Men’s Waterproof Jackets, and some of the brands most iconic parkas returning for the Autumn Winter season.