G-1000 is Fjällrävens cornerstone material and if you ask us, it's a fabric worth shouting about.

Constructed from a breathable blend of recycled polyester and organic cotton this unique fabric is one of the most versatile choices for outdoor kit. 

Thanks to the woven nature of G-1000 it is breathable for long days on the trail and can be provided with additional wind and water resistance with the use of Greenland Wax. While the fabric will never be waterproof it is the perfect choice for use in light showers where a waterproof shell would be overkill and in high intensity would lead to 'sweating out' the inside. 

We wanted to tell the world about G-1000's unique properties and so we enlisted the help of the incredibly talented Liam Tooher who is not only a master of illustration but also has something of a knack for poetry. 

You can watch our newest animation above and if this has whet your whistle for some breathable, durable and sustainable outdoor clobber then you can shop the full Fjällräven collection online now at Nordic Outdoor.