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Didriksons Autumn Winter '21
When it comes to Scandinavian jacket brands, Didriksons are quickly becoming one of the most recognised and respected names in the UK. Though the brand has a history stretching back to 1913 it is only in recent years their popularity in this country has exploded and now Didriksons are a mainstay in the UK Market. Having developed a reputation for stylish, functional and sustainable rainwear the brand have developed a loyal following for those looking to upgrade their outdoor wardrobe in style.
History of Didriksons
Like many of the brands stocked here at Nordic Outdoor Didriksons have a long history which can be traced back to a company looking to find new ways to tackle the harsh Scandinavian environment. The founders of Didriksons, Hanna and Julius, lived in a small fishing town in the Gothenburg Archipelago and during their childhood years both lost relatives at sea who died due to being poorly clothed for the elements. At the time the clothing worn by Fishermen was in no way waterproof and was often produced from discarded flour sacks. The problem with clothing for Fishermen at the day was so stark that in 1910 more people died at sea due to being poorly equipped than drowned.
In response to these tragedies the couple began experimenting with brushing oils on to garments to make them waterproof and by 1913 had successfully created their first garment that could stand up to the harsh winds and downpours found at sea. It didn’t take long for word of this innovation to spread and Didriksons Regnklädesfabrik (Rainwear Factory) was founded!
Since their foundation the Didriksons brand has always been at the forefront of technology designed to tackle the elements. In 1947 the first machine for welding seams in clothing was invented and Didriksons purchased one the very same year. This machine and the creation of welded seams ensured garments were entirely watertight and opened a new range of possibilities for producers like Didriksons.
The companies growth continued in the post-war period and by the 1970’s Didriksons had over 300 employees and its own factory in Portugal. Not long after however the companies fortunes changed and the brand struggled to keep pace with the new developments in production and textiles. Soon, the dream of remaining independent was taken away as Didriksons were purchased by a large company who owned a portfolio of clothing brands and producers and before long the brand was pushed to the side and at risk of becoming extinct.
Enter Soren Andreasson who recognised the value and beauty in what Didriksons were trying to achieve. By this point the only product which still bore the Didriksons family name was rainsuits for children and it was with this one product that Andreasson decided to build the foundations of the brand on. Working hard to showcase the potential for rainwear and quality outwear Andreasson soon brought Didriksons back from the ashes and from the first order he received in 1998 to today has been a showcase in growth for the Swedish rainwear specialists.
Didriksons have grown to incredible heights since their near collapse in the 1980’s and the family name can now be seen on products the world over along with the year of their foundation. This season is no-exception and is a standout when it comes to quality, sustainable and stylish outerwear. We’ve picked out some of our favourite styles from the Autumn Winter 21 collection below, all of which is available online and instore now.
Probably the jacket of the season we’ve been blown away with customers reaction to the Aino Parka. Stylish, functional and sustainable – this jacket is everything we look for in Winter Outerwear. Both windproof and waterproof with taped seams, the A-line style parka is the perfect blend between outdoor and fashion. Constructed from a soft and breathable polyester with a PFC water repellant finish the style is completed with Didriksons branding to the zip pull and lower front.
Perfect for everyday use the Helle parka from Didriksons is a lightly padded style constructed from a soft and flexible fabric. New to Nordic Outdoor for Autumn Winter 2021 the jacket is fully wind and waterproof with taped seams and a unique fabric which still allows for breathability. With a high collar to protect against cold winds and a hood to hide from the elements under, the style is completed with Didriksons branding to the zip pull and chest.
A functional and sporty parka from the team at Didriksons. The Swedish Outerwear specialists have created a jacket which is fully wind and waterproof thanks to the taped seams. With a relaxed fit and straight silhouette the parka offers an adjustable waist with slit detailing at the sides for improved mobility. Designed for those cold winter afternoons the jacket features a warming fleece mesh to the inside back of the jacket.
Freshen up your Autumn wardrobe with the Kenny Parka from Swedish outdoor specialists Didriksons. Constructed from a soft, waterproof and breathable fabric the long fitting parka features several handy pockets ideal for keeping your valuables secure while the jacket has a two way front zip for complete flexibility and a covering storm flap with magnet button closure. With a high collar to protect against cold winds and a fixed collar to protect from the elements the style is completed with Didriksons branding to the chest.
A Didriksons classic has been reworked as part of the brands Autumn Winter 21 collection. A classic parka with a large hood and high collar the jacket will protect against cold winds and the waterproof benefits will help protect you from the Winter elements. Effortlessly stylish, the jacket features a detachable faux fur trim and to boost the sustainability credentials the jacket lining has been dyed using a solution dyeing technique which reduces water, energy and chemical consumption.
You can shop Didriksons Autumn Winter 2021 online and instore now at Nordic Outdoor. Photos courtesy of Sarah Ferguson photography.
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