Andrew Ainslie

Fjallraven Re-Wool
News The Scandinavian Approach

Fjallraven Re-Wool

Here at Nordic Outdoor Wool is considered one of the most important fabrics around and some of our favourite brands focus their entire collection on using high quality wool to create the most functional outdoor clothing available. Whether we are cooing over the latest Aclima Merino Wool base layers or furiously studying Dale of Norway’s Norwegian Wool providers the Nordic Outdoor office is constantly talking wool. With this in mind, we decided to take a deeper dive into the Fjällräven.

Nordic Outdoor London
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Nordic Outdoor London

Location is a huge consideration when choosing where to set up shop, doubly so In London. Early on in our planning phase we knew that Richmond was the perfect area for Nordic Outdoor. This beautiful part of London is well known for its scenic walks and its wide, green spaces. This is a must for Nordic Outdoor as we preach that time spent in the outdoors is essential.

Clothing & Equipment Guides Walking & Hiking

The Perfect Jacket

As you walk into the shop you are greeted by the staff, but you brush them aside. You know why you are here. When you get further in you see it. There is a beam of light directed at it from a source you can’t detect, with an angelic choir singing in the background. A jacket that is the ultimate performer whether the sun is shining or the rain is pouring, whether it’s scorching hot or freezing cold. It’s the perfect jacket.